Social Media Week London #smwldn 13-17th Feb 2012

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Family Circles: Parents, Children and Marketers

Chinwag

Tuesday, February 14, 2012 from 9:00 AM to 11:00 AM (GMT)

London, United Kingdom

Ticket Information

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SMWLDN 2012 Ticket Ended Free  
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Event Details

Seen through the prism of the family, this session will investigate the dynamics of the socially connected family unit and how marketers engage. We’ll explore how children and parents use social media both separately and together and the effects of this on relationships between the generations.

Marketing in its purest form should enable parents and children to make informed decisions about what’s best for their family. Social media can simplify and empower this process in a way that’s never existed before.

This presents opportunities and challenges for brands and their marketers, in a sensitive but important area. Taking a look at the latest research, our panel will discuss how marketers can support the family and answer those critical questions: “What’s new?” and “Who’s doing it well?” as well as providing plenty of time for Q&A with the audience.

Panel topics: (and there’ll be plenty of time to add your own):
  • What’s the latest thinking on social media and family dynamics?
  • How is social media affecting brand engagement and purchasing?
  • How can brands engage positively with families using social media?
  • What are the new opportunities to engage with the family?
  • What’s ‘Best practice’ communications with families and children?
  • Potential impacts of the Bailey report and OFCOM digital literacy research?
Speakers

Jules Kendrick - Head of Client Sales, Mumsnet (@mumsnettowers)
http://uk.linkedin.com/pub/jules-kendrick/b/283/30a

Jane Rumble Head of Audiences, Media - OFCOM (@ofcom)

Maurice Wheeler, Planning Director and Founder, Doco(@hellodoco)

Julie Adair, Digital Media Consultant (@julietanne)

Chair: Marc Goodchild - Founder, IpDipSkyBlue, ex-Head of BBC Children’s Interactive (@MarcGoodchild)
http://uk.linkedin.com/pub/marc-goodchild/4/1a1/139

Timings

9am - Doors open, tea/coffee & registration

9.30am - Session starts
- Chair’s introduction
- OFCOM Presentation on audience research
- Panel discussion
- Audience Q&A

10.45am - Session closes

Thanks

Google+This event takes place at the Official Social Media Week London Hub supported by Google+

Thanks to the lovely folks at Doco for helping to organise this session.

When & Where



Design Council
34 Bow Street
WC2E London
United Kingdom

Tuesday, February 14, 2012 from 9:00 AM to 11:00 AM (GMT)


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Organizer

Chinwag

Chinwag is the UK's leading community and aggregator for the digital industry, hosting forums, running events, trade missions, including:

Digital Mission - trade missions for UK digital firms looking to expand overseas

Social Media Week - Chinwag is the lead organiser, for Social Media Week London

Chinwag Jobs - the UK's leading recruitment website for digital and new media jobs

For more information, check out:
http://chinwag.com 

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